The challenge
Miramar has 137,208 residents, a workforce of 75,709, and a median household income above the US average. It sits between Miami-Dade and Broward, with access to the region’s airports and seaports.
Its economic development strategy is deliberately broad, aimed at corporations assessing the region, small businesses already trading in the city, entrepreneurs starting out, and international companies looking for a US foothold. The international focus is not decorative. Miramar runs a Sister City program, hosts foreign delegations and consuls general, maintains Foreign Trade Zone pages, and publishes its economic development website in English, Spanish, Haitian Creole, French, Traditional Chinese and Vietnamese.
Four audiences, six languages, one person. Serving that through one-to-one conversation is more than any week holds.
The approach
The Why Miramar page carries a single card group that opens five Localintel Dashboards, so a visitor picks the question they arrived with rather than scrolling past four they didn’t.
Two workforce dashboards cover educational attainment, skill levels and occupational data from different angles, which matters for a city whose pitch leads on a labor force that is 47% degree-educated. Market Advantages presents the local consumer and business base for anyone weighing demand. Quality of Life covers the parks, schools and healthcare a company considers when deciding whether its people would move. Community Profile carries the demographic and economic picture, and runs standalone on its own page as well for visitors who arrive looking for it directly.
“Localintel’s tools enable us to present a snapshot of our workforce capabilities, making it easier for businesses to understand the talent available in Miramar.”
The result
One card group answers the question a corporation, a local business owner, an entrepreneur and an overseas investor each arrive with, without any of them needing to make contact first.
The dashboards also travel further than the prose around them. A chart of educational attainment or a map of the local business base reads the same to a visitor working in Spanish, Haitian Creole or Vietnamese as it does in English, which matters on a site built for international investment and maintained by one person.
Miramar has since added Studio to its subscription, giving the team reports, profiles and stories built on the same data already running on the website.