With over one billion monthly active users, Instagram is a great place to find potential customers. In fact, more than 25 million businesses from across the world use Instagram to drive traffic and sales.
This is great news for ecommerce businesses, considering that 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them.
With such an opportunity, it’s important to take Instagram marketing seriously.
You might already be using Instagram to grow your followers. In order to generate optimal results, it needs to be done right.
Here are some strategies you can try to refine your Instagram marketing for ecommerce.
Remember that Instagram is a social network. The platform is not only for posting your offers. It provides an opportunity to engage with your audience with two-way communication.
Interacting with your followers helps to build trust, which can convert to future revenue.
One way to authentically communicate with your followers is by broadcasting live video with Instagram Live.
When you “go live”, your story gets prominently featured for your followers. You can use Instagram Live as an opportunity to promote products, educate your followers, or tell them your story to increase brand awareness.
An AMA (Ask me anything) session is one popular way to go live and attract an audience. It’s also common to do a live stream discussing industry news related to your niche.