If you want to stay ahead of your competitors on social media platforms then influencer marketing can be your most powerful weapon.
The consumers of today are smarter than they used to be. Now people do a lot of research before buying anything.
However, if someone whom they trust recommends a particular product to them then they are more likely to buy the product.
And that’s where influencer marketing works the best.
In a nutshell, influencer marketing is when brands collaborate with influencers for boosting their sales and brand awareness among a targeted audience.
Influencer marketing has become one of the most preferred marketing strategies in recent years and so 89% say ROI from influencer marketing is comparable to or better than other marketing channels.
But how to leverage influencer marketing for your eCommerce brand in 2020?
Here are a few best tips that you can use to leverage influencer marketing to grow your eCommerce business in 2020-
Have a Marketing Persona
Don’t just get started, first have a marketing persona. A marketing persona is a detailed report of your targeted audience. It can include demographics like location, gender, interests, etc.
The more you know your audience the better you can choose the influencers. But why do you need to choose influencers as per your niche?
Suppose, you own a women shoe brand and want to leverage influencer marketing. Now will hire a male influencer from the cooking niche going to help? No. You need someone who is popular among women on your targeted age otherwise it won’t help.
Understand who your target audience is and create a marketing persona. Once you create it choose the influencers accordingly.
Choose your Platform
Choosing the right platforms is as important as choosing the right influencers. While Instagram ranks number one in terms of the most effective influencer marketing channel, YouTube and Facebook are also impactful channels.
Once you know your audience, it’s time for you to know where your targeted audience resides most of the time. If you deal with B2B then LinkedIn is the best for you and for B2C, Facebook and Instagram are your spots. YouTube works for both B2B and B2C.
You can also try experimenting with the platforms in order to understand what works best.